In a country with one of the best all year round climates you'll ever find, in a city built out of the sand and in the biggest shopping centre in the world, Juice Master, with new partners Planet Nutrition, have opened the Juice Master United Middle East Juice Bars.
The new Dubai Mall Shopping Centre, situated in the heart of down-town Dubai is part of a massive new complex including the Burj Dubai, which will become the biggest skyscraper in the world when it is complete in early 2009.
The Mall itself had a soft opening on 8th November 2008 with 40% of the retail outlets opening their doors. In these early stages of the Mall's opening it seemed perfect to put in the first Juice Master Juice bar into action and test its success with the Mall's growing number of daily visitors.
Juice Master have found a partner company Planet Nutrition, and new Master Franchisee Rami Abduljawad to start the roll out of Juice Master in the Middle East.
After a week of intensive training with the UK Juice Master team, the new juice bar staff were up to Juice Master standards of excellent service and knowledge. UK Juice Master trainer Kris Talikowski said, "opening juice bars in different parts of the world provides its challenges, but as a brand we are ensuring that whichever Juice Master Juice Bar you get your juice from, the staff will be loaded with knowledge to help you make the right choice and pass on some valuable information about juicing".
The menu is the same as is available in Europe but now with the addition of Juice Master 'shots', including the new favourite The Ginger Shot.
The Juice bar had a launch party last Wednesday where a new and growing Juice Master Dubai fan base came out to try some free juice and smoothies. The official launch of the Mall will be in early 2009 and Jason said, " I will back in February for the official launch, but I am pleased to say, even though the Mall isn't 100% ready yet, the fresh juices and smoothies at Planet Nutrition are. It has been a fantastic opportunity to open our first Juice Bar in the region and I am sure many more will follow".
Pictures are taken from the launch night on Wednesday 26th November.
