We’re a classic Cinderella story — born of modest beginnings in the inner city. The idea of Liquid Nutrition emerged by accident from the entrepreneurial drive of two precocious yet naive students who seemingly hoped to profit from an online cement import-export business.
Luckily, they never did get to sell cement... Instead, their obsession with health and wellness naturally led them down a different path. Having located their office triangulated between three major gyms, they realized the potential for an altogether different concept. Rather than moving mountains of unappetizing grey earth, they elected to offer nutritional supplements to the patrons of those local gyms. But instead of simply mimicking the hordes of existing supplement stores, these intrepid young lads chose to sell supplements as part of smoothies, experimenting with unique combinations of fruit, juice, soy milk and nutraceuticals.
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